iGen

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Discover how iGen, born after 1995, shaped by smartphones and social media, differs from past generations. Understand their unique behaviors and challenges.

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“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book.”—Jonathan Haidt, author of The Anxious Generation

Born after 1995, the smartphone generation grew up with cell phones, had an Instagram page before high school, and cannot remember a time before the Internet. They are iGen, and this essential book reveals how these teens and young adults differ from millennials and every other generation in their mental health, social behaviors, and attitudes toward politics and religion.

With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults.

Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness.

But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality.

As this new group of young people grows into adulthood, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

*As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR*

Biografie

Jean M. Twenge, PhD, a professor of psychology at San Diego State University, is the author of more than 190 scientific publications and several books based on her research, including Ten Rules for Raising Kids in a High-Tech World, Generations, iGen, and Generation Me. Her research has been covered in Time, The Atlantic, Newsweek, The New York Times, USA TODAY, and The Washington Post. She has also been featured on Today, Good Morning America, Fox and Friends, CBS This Morning, Real Time with Bill Maher, and NPR. She lives in San Diego with her husband and three daughters. 

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